Copywriting and speechwriting: Speechwriting

Стадніченко, Ольга Іванівна (2020) Copywriting and speechwriting: Speechwriting [Teaching Resource]

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Abstract

The course "Copywriting and Speechwriting: Speechwriting" is designed to form a theoretical and applied base of public relations specialist, so the purpose of its study is to get acquainted with the structure of modern speechwriting and its place in the system of professional communications. The main goal of the course is to master the modern theoretical and practical foundations of speechwriting as a kind of PR activity.

Item Type: Teaching Resource
Uncontrolled Keywords: copywriting; speechwriting; рublic relations
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 12 Nov 2020 12:07
Last Modified: 17 Mar 2021 10:36
URI: https://elibrary.kubg.edu.ua/id/eprint/32649

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