Speechwriting and copywriting workshops (content module: copywriting)

Вернигора, Світлана Миколаївна (2020) Speechwriting and copywriting workshops (content module: copywriting) [Teaching Resource]

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Abstract

The aim is for students to acquire theoretical knowledge and practical skills in the development and design of information materials in the field of advertising and public relations to achieve maximum communication effect, the introduction of advertising and PR creative, mastering the relevant tools.

Item Type: Teaching Resource
Uncontrolled Keywords: copywriting; speechwriting; communication effect
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 16 Nov 2020 08:33
Last Modified: 16 Nov 2020 08:33
URI: https://elibrary.kubg.edu.ua/id/eprint/32671

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