Gender Aspect of Image Creating Strategy

Цапро, Галина Юріївна (2016) Gender Aspect of Image Creating Strategy Valoda - 2016. Valoda dazadu kult˚ru kontekst‚. pp. 204-209.

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The article deals with gender peculiarities of image creating strategy used by interviewees in television talk show Larry King Live on CNN. The strategy comprises tactics of image support and tactics of image change. Both tactics are implicit and explicit. The research shows that male and female interviewees have used different combinations of tactics and language units to create, support or/and defend their positive image, to present themselves in the right or desired way to the television audience. The gender variation is presented by heterogender, homogender female and homogender male set of tactics. Heterogender model consists of both implicit and explicit tactics of image support, whereas homogender female is represented by explicit tactics of image change and homogender male is represented by implicit tactics of image change.

Item Type: Article
Uncontrolled Keywords: image creating strategy; tactics of image support; tactics of image change; gender; interview
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Кафедра англійської філології та перекладу
Depositing User: доцент Галина Юріївна Цапро
Date Deposited: 19 Nov 2020 07:04
Last Modified: 19 Nov 2020 07:04

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