Modern media content of communication platforms

Досенко, Анжеліка Костянтинівна (2020) Modern media content of communication platforms Прикладні соціально-комунікаційні технології, 31(70) (3(Ч.3)). pp. 205-209.

[thumbnail of A_Dosenko_SMKKP.pdf]

Download (342kB) | Preview


The article studies the phenomenon of content of communication platforms as a leading information and communication unit. The field of social communications requires detailed application and theoretical units of analysis, because there is a need to study and outline the methodological fund of science. We consider communication platforms as such units, and the content on them is a necessary component that details the mechanisms of existence and impact on the consumer audience of the network. We see the issue as problematic and worthy of attention. The article presents the dynamics of thematic coverage of content on communication platforms, which was obtained through a survey of 450 people through a network of questionnaires, of which 320 women and 130 men. The article presents scientific points of view that helped to build judgments of the scientific vision on the dynamics of content formation for modern Ukrainians. We have proposed 6 leading industries that we think are the most popular: politics, culture, sports, news, personal topics, rumors. We consider this distribution to be accurate, because it maximally (but not completely) covers the information field of today. The article provides a detailed list of modern problem areas that are worthy of scientific attention and directly exist in the area of diffusion with communication platforms. These include: media culture, media diversity, content of communication platforms, the latest media. The paper emphasizes that communication platforms increase the level of awareness of the target audience (or user) at the expense of the covered topics with which the platform is conducted. Each platform is mainly a mono vector. That is dedicated to the activities of a person, group, political party, organization, and so on. As of today, there are very few malty vector platforms in the Ukrainian media space. Due to the high need for quality communication today, which would not be professional in nature, but at the same time replace traditional journalism and meet the problems of communication, in social communications there is a new form of information resource – communication platform. This phenomenon is beginning to gain mass development and spread. However, the prospects for further research are beyond doubt, because as a scientific and theoretical unit, this concept is not carved, as a practical phenomenon is gaining popularity. The issues of study are relevant and necessary for the modern communication process

Item Type: Article
Uncontrolled Keywords: content; communication platform; consumers; social communications; technologies.
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра журналістика та нових медіа
Depositing User: Альона Павлівна Драч
Date Deposited: 20 Nov 2020 09:57
Last Modified: 20 Nov 2020 09:57

Actions (login required)

View Item View Item