Evaluation of the effectiveness of advertising and PR

Ужанська, Тетяна Іллівна (2020) Evaluation of the effectiveness of advertising and PR [Teaching Resource]

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Abstract

The purpose of the discipline "Evaluation of the effectiveness of advertising and PR" - the acquisition by students of theoretical knowledge and practical skills of analysis, calculations in the field of advertising effectiveness to achieve maximum communication effect; help students deepen their knowledge of the principles, objectives, functions, methods for determining the effectiveness, analysis of the advertising market and the market of existing PR-events, study the behavior of consumers, competitors and other market participants.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising and PR; evaluation of the effectiveness of advertising and PR; communication effect
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 23 Nov 2020 08:28
Last Modified: 17 Mar 2021 10:38
URI: https://elibrary.kubg.edu.ua/id/eprint/32870

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