Actualization of cultural institutions in the formation of the city brand

Бєлофастова, Таїсія Юріївна (2020) Actualization of cultural institutions in the formation of the city brand Культурологічні та мистецтвознавчі паралелі: науковий і практичний вимір. pp. 6-7.

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Abstract

In recent years, the processes of urban branding have become more relevant. Everyone is looking for their niche, ways to become recognizable. It is much easier for big cities to become a brand, because you can use a large arsenal of resources. However, this does not mean that small towns have no chance to become a brand. According to branding experts, the city's brand is created by the residents themselves. "Brand of the cultural city", in our opinion, is quite promising, and the culture of the city in this case automatically becomes a component. Cultural residents create the appropriate atmosphere. Cultural institutions, museums in particular, shape the culture of the inhabitants.

Item Type: Article
Uncontrolled Keywords: culture; city brand; actualization of cultural institutions
Subjects: Наукові конференції > Міжнародні
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 04 Dec 2020 08:47
Last Modified: 04 Dec 2020 08:47
URI: https://elibrary.kubg.edu.ua/id/eprint/33388

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