Typology of input groups of built-in trade enterprises

Яремчук, Олег Михайлович and Кулик, Андрій Віталійович (2020) Typology of input groups of built-in trade enterprises Проблеми розвитку міського середовища (1(24)). pp. 42-52.

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The composition of the elements of the input group may be different and depends directly on the type of embedded enterprise and its functions. However, notwithstanding the fact that most elements are conditional, some simply cannot be abandoned. We do not imagine entering the store without the front door, lighting or storefront. Specifically, there are various approaches and classifications that make it possible to speak of an input group as a set of mandatory and optional elements that vary constantly. In addition, there are input groups that are designed in nuance and contrast, input groups with basic and additional elements. Input groups that are created in nuance do not stand out from the overall architecture of the building, on the contrary, completely complementing it and creating the necessary style or era. Input groups created by contrast are characterized by complete mismatch of the architecture of the building, in some cases even distorting it. Accordingly, the important question arises of the aesthetic attractiveness and compositional expressiveness of the inbound groups of in-house commercial enterprises. That is why the article examines the influence of entrance groups on the architecture of historic buildings and districts. The problem needs urgent solution by the authorities and becomes an urgent issue when designing an input group by an architect.

Item Type: Article
Uncontrolled Keywords: entrance group; embedded enterprises; building; architecture; typology
Subjects: Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Факультет журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: ст.виклада Олег Михайлович Яремчук
Date Deposited: 07 Dec 2020 07:45
Last Modified: 07 Dec 2020 07:45
URI: https://elibrary.kubg.edu.ua/id/eprint/33518

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