Effective promotion of television and radio projects

Мельниченко, Анна Віталіївна (2020) Effective promotion of television and radio projects [Teaching Resource]

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Abstract

The purpose of the discipline: to master the theoretical foundations of promotion of television and radio projects, methods of creating brands, to master practical skills of forming a management system and information modeling, to learn to make managerial decisions based on analytical data, create and implement marketing strategies.

Item Type: Teaching Resource
Uncontrolled Keywords: radio; TV; project promotion; creation of brands;
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра журналістики та нових медіа
Depositing User: Ксенія Ігорівна Пшенишнюк
Date Deposited: 05 Jan 2021 08:47
Last Modified: 05 Jan 2021 08:47
URI: https://elibrary.kubg.edu.ua/id/eprint/34256

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