Мельниченко, Анна Віталіївна (2020) Sociology and psychology of media management: Media management and media marketing [Teaching Resource]
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Abstract
The purpose of the discipline: future journalists must master the theoretical foundations of innovative model of media management, methods of innovation management in the media industry, master practical skills of management and information modeling, learn to make managerial decisions based on analytical data, motivate editorial staff and solve labor problems.
| Item Type: | Teaching Resource |
|---|---|
| Uncontrolled Keywords: | media; marketing; sociology; communications; |
| Subjects: | Нормативні документи > Робочі програми навчальних дисциплін |
| Divisions: | Факультет журналістики > Кафедра журналістика та нових медіа |
| Depositing User: | Ксенія Ігорівна Пшенишнюк |
| Date Deposited: | 03 Feb 2021 06:56 |
| Last Modified: | 03 Feb 2021 06:56 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/34536 |
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