Media market research: Media market analysis

Мельниченко, Анна Віталіївна (2020) Media market research: Media market analysis [Teaching Resource]

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Abstract

The purpose of the discipline: future journalists must master theoretical knowledge of media research, methods of conducting media market research, master the practical skills of conducting content analysis, learn to work with focus groups, conduct research experiments, process the obtained analytical data.

Item Type: Teaching Resource
Uncontrolled Keywords: media; Mass media; media markets; media space;
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра журналістики та нових медіа
Depositing User: Ксенія Ігорівна Пшенишнюк
Date Deposited: 12 Feb 2021 07:10
Last Modified: 12 Feb 2021 07:10
URI: https://elibrary.kubg.edu.ua/id/eprint/34717

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