Effective promotion of television and radio projects

Мельниченко, Анна Віталіївна (2020) Effective promotion of television and radio projects [Teaching Resource]

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Abstract

The purpose of the discipline: to master the theoretical (principles promotion of television and radio projects, methods of creating brands, to master (practical skills of system formation (management and information modeling, learn to make managerial decisions on the basis of the received analytical data, to create and implement marketing strategies.

Item Type: Teaching Resource
Uncontrolled Keywords: TV projects; radio projects; radio; TV;
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Ксенія Ігорівна Пшенишнюк
Date Deposited: 12 Feb 2021 07:31
Last Modified: 12 Feb 2021 07:31
URI: https://elibrary.kubg.edu.ua/id/eprint/34718

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