Practices of commercial communication activity: Marketing communications

Мельниченко, Анна Віталіївна (2020) Practices of commercial communication activity: Marketing communications [Teaching Resource]

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Abstract

The purpose of the discipline: future journalists must master theoretical knowledge of marketing communications, get basic knowledge and develop skills to promote products, master the practical sales promotion techniques, master the basics of Ribiis Keiagiops, direct marketing and personal sales.

Item Type: Teaching Resource
Uncontrolled Keywords: communication; communication activities; marketing; marketing communications;
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра журналістики та нових медіа
Depositing User: Ксенія Ігорівна Пшенишнюк
Date Deposited: 12 Feb 2021 07:33
Last Modified: 12 Feb 2021 07:33
URI: https://elibrary.kubg.edu.ua/id/eprint/34719

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