Advertising and PR technologies in the Digital space: Mobile marketing

Пітцик, Владлена Юріївна (2020) Advertising and PR technologies in the Digital space: Mobile marketing [Teaching Resource]

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Abstract

The purpose of the discipline - students learn the basic concepts and processes of marketing through mobile devices. Discovering the possibilities of modern sales channels, communication, advertising / image / PR platforms in messengers, publics, social networks, mobile applications, SMS / E-mail mailings, adaptation of sites, advertising banners for mobile devices, chatbots. Analysis of the characteristics of each area, determining the scope and feasibility. Gaining practical skills in working with mobile marketing tools.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising technologies; PR technologies; digital space; mobile marketing
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 22 Feb 2021 10:54
Last Modified: 22 Feb 2021 10:54
URI: https://elibrary.kubg.edu.ua/id/eprint/34872

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