Copywriting in advertising and PR

Харамурза, Дар’я Вікторівна (2020) Copywriting in advertising and PR [Teaching Resource]

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Abstract

The purpose of the discipline is for students to acquire practical skills in creating information materials in the field of advertising and public relations, mastering modern copywriting technologies. In addition, students will develop an understanding of the specifics of working with texts, taking into account the characteristics of target audiences, communication channels, positioning, motives for consumer behavior.

Item Type: Teaching Resource
Uncontrolled Keywords: copywriting; advertising; PR
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 15 Apr 2021 09:15
Last Modified: 15 Apr 2021 09:15
URI: https://elibrary.kubg.edu.ua/id/eprint/35651

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