Adult`s and adoloescent`s self-presentation strategies in social networks

Вавілова, Альона Сергіївна (2021) Adult`s and adoloescent`s self-presentation strategies in social networks Науковий вісник Херсонського державного університету. Серія: Психологічні науки (2). pp. 14-21. ISSN 2312-3206

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The article is devoted to the actual problem of personality Self-presentation in social networks among adults and adolescents. Purpose of the article is an empirical study of self-presentation psychological features in social networks and highlighting the differences in the use of virtual self-presentation strategies between adults and adolescents. Methods. To achieve this purpose theoretical methods were used: analysis, synthesis, classification, generalization and systematization; empirical methods: Scale for measuring tactics of Self-presentation Tactics Scale (S. Lee, B. Quigley) and the author’s questionnaire Self-presentation in social networks; statistical methods: T-Student’s criterion and hierarchical cluster analysis. Results. The study of self-presentation strategies in social networks involved two groups of subjects - adolescents (30 subjects aged 11–16 years) and adults (30 subjects aged 21–30 years) with different experiences of using social networks. There are three dominant motives that motivate respondents to use social networks: interest, friends and the desire to show themselves. The leading motive for adolescents is communication with friends, and for adults the characteristic motive is interest and desire to show themselves. The differences between the strategies of virtual Self-presentation in adults and adolescents are analyzed. There are statistically significant differences in the following strategies: avoidance; attractive behavior; self-aggrandizement; self-humiliation and force. Using hierarchical cluster analysis, groups of social networks users of adults and adolescents were singled out according to the parameter of using virtual Self-presentation tactics. Among adults, there are three user groups: 1) ideals-users, who want to present themselves as leaders; 2) users, who partially want to live the lives of others; 3) users, who want to assert themselves in the virtual world. There are also three groups of adolescents who use social networks: 1) users, who want to be liked and get social approval; 2) users aimed at Self-affirmation and 3) users, who need support. Conclusions. It was found that in the conditions of active informatization there are different motives for using social networks in adults and adolescents. Differences in the choice of self-presentation strategies by adults and adolescents in social networks are identified and the types of users are selected according to the choice of the dominant strategy of virtual self-presentation.

Item Type: Article
Uncontrolled Keywords: Self-presentation; adulthood and adolescence; social networks; self-image; self-presentation strategies; self-expression
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus
Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет психології, соціальної роботи та спеціальної освіти > Кафедра практичної психології
Depositing User: Альона Альона Сергіївна Вавілова
Date Deposited: 29 Jun 2021 07:11
Last Modified: 29 Jun 2021 07:11

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