Publishing business

Осмоловська, Олена Анатоліївна (2021) Publishing business [Teaching Resource]

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Abstract

The purpose of the discipline - formation of students' system of theoretical, methodological knowledge about the basics of publishing business, the functioning of the publishing market, the organization of marketing activities of the publishing house, the basic principles, methods, technologies of its management to ensure its competitiveness.

Item Type: Teaching Resource
Uncontrolled Keywords: publishing business; marketing activities of the publishing house
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра видавничої справи
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 16 Sep 2021 11:58
Last Modified: 16 Sep 2021 11:58
URI: https://elibrary.kubg.edu.ua/id/eprint/37129

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