The practice of advertising in publishing

Шпак, Віктор Іванович (2021) The practice of advertising in publishing [Teaching Resource]

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Abstract

The purpose of the discipline is to provide students with a holistic view of the organization and technology of effective advertising in the publishing industry and their acquisition of practical skills in conducting an advertising campaign using various means of advertising.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; publishing; advertising practice in publishing
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра видавничої справи
Depositing User: Еліна Вікторівна Задорожна
Date Deposited: 16 Sep 2021 11:59
Last Modified: 16 Sep 2021 11:59
URI: https://elibrary.kubg.edu.ua/id/eprint/37130

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