Design of a modern computer brand as the main communication factor in the world cultural space

Зайцева, Вероніка Іванівна and Братусь, Іван Вікторович and Свердлик, Зоряна Михайлівна and Гунька, Анна Миколаївна and Лєжнєв, Олександр Олександрович (2021) Design of a modern computer brand as the main communication factor in the world cultural space International Journal of Computer Science and Network Security, 9 (21). pp. 292-296. ISSN 1738-7906

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Abstract

The purpose of this article is to explore the modern branding – its nature, history, originality, spirit and value to consumers. In particular, graphic design of the brand is an important component in terms of the modern European culture. The scientific novelty of the work implies the study of the contemporary design, which widely embraces the sphere of cultural and social life and can contribute to the development of progressive phenomena in society, as the design can literally be defined as a rethinking, a search for new meanings. The design itself is a versatile means of communication at the level of feelings and meanings. One of its main goals is the harmonization, and even formation of perception of the world, creation of new images or rethinking the essence of ordinary things. Hence, the research in the field of the design development is topical in the worldwide cultural space.

Item Type:	Article
Uncontrolled Keywords:	design; computer; advertising; corporate identity; consumer
Subjects:	Статті у наукометричних базах > Web of Science
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра образотворчого мистецтва
Depositing User:	Анна Миколаївна Гунька
Date Deposited:	30 Sep 2021 06:50
Last Modified:	06 Oct 2023 08:23
URI:	https://elibrary.kubg.edu.ua/id/eprint/37270

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