Male fashion in the media discourse

Цапро, Галина Юріївна (2021) Male fashion in the media discourse Закарпатські філологічні студії (18). pp. 155-162.

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The study is devoted to the research of fashion discourse concentrating mostly on male fashion and its discourse representation in Gentlemen’s Quarterly and Esquire fashion articles published in 2017–2021. The gender factor seems to be crucial in the field of fashion, which is reflected through verbal masculine portrayals illustrated with photos in fashion magazines, which, on the one hand, can impose some particular looks a modern man should have, and on the other, promoting designers, fashion houses and underlying the importance of fashion and trends in people’s life. The objectives of the research are to single out and classify male clothing items, cuts and colours, as well as to interpret non-verbal means, which are all together suggested for men interested in latest trends. The corpus of the most fashionable male items of clothes consists of 56 pieces, all of them being divided into basics (10 items equaling to 17,9%) and their variants (46 items reaching 82,1%). The research proves that some clothing pieces are more popular than others: coat and its different variants greatcoat, overcoat, pea coat, raincoat, topcoat, trench coat, waistcoat amounting to 16,1% of all the clothing items, trousers with their variants chinos, corduroys, slacks making 17,9%, and jacket with its variants blazer, blouson, bomber jacket, fur blouson, hooded parka, parka jacket, racer jacket, track jacket, trucker jacket, tuxedo jacket, zipper jacket comprising 25% of the items of clothes that are advertised and recommended in male magazines. The corpus of cuts of male clothing (e.g., asymmetric (coat), banded (collar), button-down (shirt), button-front (t-shirt), cable-knit (sweater), cargo (pants), flared (trousers), high-waisted (denim trousers), longline (hoodie), natural fit (suit), oversized (cardigan/coat), pleated (pants), quilted (parka), relaxed (shorts), zip-up (jacket)) consists of 49 different lexical items describing all the complexity of designers’ creativity. The male colour palette is presented by 9 basic colours (black, green, grey, red, white, yellow, brown, purple, blue), the number of their hues differs much, with blue, grey and red having most hues indigo, light-blue, navy, pale-blue; dark-grey, light-grey, metallic and burgundy, maroon, russet. The image of masculinity is supported with the help of photos of strong men in men’s conventional environment, though there are very few deviations published in years 2020–2021.

Item Type: Article
Uncontrolled Keywords: gender; fashion discourse; media discourse; masculinity; male clothing item
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus
Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет романо-германської філології > Кафедра англійської мови та комунікації
Depositing User: доцент Галина Юріївна Цапро
Date Deposited: 22 Nov 2021 13:45
Last Modified: 22 Nov 2021 13:45

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