Economic aspects of international journalism: Media economics

Бикова, Ольга Миколаївна (2021) Economic aspects of international journalism: Media economics [Teaching Resource]

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Abstract

The purpose of teaching the discipline is to acquaint students with the basic principles of media economics and media planning in various fields (print media, radio, television, new media), the pricing policy of the media industry; formation of practical skills for independent analysis of the media market, as well as - understanding the functioning of the market media system in modern conditions.

Item Type: Teaching Resource
Uncontrolled Keywords: international journalism; media economics; economic aspects of international journalism; media planning
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра журналістики та нових медіа
Depositing User: лаборант Софія Олександрівна Гуменюк
Date Deposited: 30 Dec 2021 11:50
Last Modified: 30 Dec 2021 11:50
URI: https://elibrary.kubg.edu.ua/id/eprint/40199

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