Digital Marketing Augmented Linguistically: A Case of 3 Websites

Paliichuk, Elina (2022) Digital Marketing Augmented Linguistically: A Case of 3 Websites In: The 2nd International conference on new trends in linguistics, literature and language education (3l-edu 2022), 18 May 2022, Kryvyi Rih, Ukraine.

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The study focuses on the cognitive pre-requisites of website content writing through the lens of image-schema theory. The linguistic observation has been made with the help of conceptual analysis. The case study is based on the content of three websites. It has been established that the website text augmentation is achieved due to specific verbal manifestation of image schema clusters. The insights gained give the grounds for an empirical follow-up on reader’s response to image schema verbalisation in website texts.

Item Type: Conference or Workshop Item (Keynote)
Uncontrolled Keywords: Website Language; Image-Schema Clusters; Digital Marketing; Augmentation
Subjects: Наукові конференції > Міжнародні
Divisions: Факультет романо-германської філології > Кафедра лінгвістики та перекладу
Depositing User: ст. викл. Еліна Олександрівна Палійчук
Date Deposited: 08 Jun 2022 06:11
Last Modified: 08 Jun 2022 06:11

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