Management of advertising and PR structures

Курбан, Олександр Васильович (2022) Management of advertising and PR structures [Teaching Resource]

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Abstract

The purpose of the discipline "Management of advertising and PR-structures" is to form a theoretical and applied base of specialists in advertising and public relations, to get acquainted with the structure of modern management processes in advertising and PR, to determine their place in the general background of marketing communications as a part of basic business process.

Item Type: Teaching Resource
Uncontrolled Keywords: advertising; PR; management of advertising and PR structures
Subjects: Нормативні документи > Робочі програми навчальних дисциплін
Divisions: Інститути > Інститут журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: лаборант Еліна Вікторівна Задорожна
Date Deposited: 13 Jun 2022 08:55
Last Modified: 13 Jun 2022 08:55
URI: https://elibrary.kubg.edu.ua/id/eprint/41332

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