Fundraising management of educational institution: enhancement of opportunities or requirement of time?

Краус, Катерина Миколаївна and Краус, Наталія Миколаївна and Гнатюк, Олександр Миколайович (2023) Fundraising management of educational institution: enhancement of opportunities or requirement of time? Європейський науковий журнал Економічних та Фінансових інновацій (1(11)). pp. 4-19. ISSN 2617-8648

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Abstract

The article researches scientific approaches to understanding the essence and principles of fundraising activities in general, and in educational institutions in particular. Based on this, a thorough analysis of fundraising functions in the field of education was carried out and their content was revealed. The advantages of implementing fundraising activities by educational institutions in Ukraine (providing additional funding, supporting the community, forming the image of the educational institution, teaching students life skills, promoting team development) are summarized and the opportunities it opens up in the market of educational services are outlined. An analysis of the specifics of fundraising activity in educational institutions of the USA, South Africa, and Great Britain was carried out, and based on the results obtained, a conclusion was drawn regarding the use of foreign experience in Ukrainian educational institutions, in particular, in terms of differentiation of funding methods (other than state), public involvement in educational activities and activation efforts of education seekers and the team to promote the educational institution on the market. The authors emphasize the importance of the personality of the head of the educational institution in the successful implementation of fundraising activities, the need to strengthen his innovativeness, adaptability, sociability and balance in making management decisions regarding the future development of the educational institution, in particular in terms of its financing. The stages of fundraising activity and the fundraising planning algorithm implemented by the head of the educational institution are analyzed. The variety of methods of attracting additional funding by educational institutions (international grants, local budget funds, fund funds, participation in state targeted programs, donations, funds of commercial structures, etc.) that are available and appropriate for use in Ukraine today are taken into account. In order to organize successful fundraising activities of an educational institution, it is also necessary to actively hold receptions, contests, conferences, and forums; create conditions for the formation of psychological perception by the staff of the educational institution of fundraising ideas; to develop employees’ readiness to acquire new knowledge not only in the field of their own competence, but also in the field of fundraising.

Item Type:	Article
Uncontrolled Keywords:	fundraising; charity; sponsorship; financing; educational institution
Subjects:	Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН) Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Наукові (входять до інших наукометричних баз, крім перерахованих, мають ISSN, DOI, індекс цитування)
Divisions:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет економіки та управління > Кафедра управління
Depositing User:	Катерина Миколаївна Краус
Date Deposited:	29 May 2023 13:19
Last Modified:	29 May 2023 13:19
URI:	https://elibrary.kubg.edu.ua/id/eprint/45333

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