Platformization of the digital economy or techno-globalism of digital platforms? Transformation potential of digitalized ecosystems for international business

Резнікова, Н.В. and Булатова, О.В. and Шлапак, Алла Василівна and Іващенко, О.А. (2023) Platformization of the digital economy or techno-globalism of digital platforms? Transformation potential of digitalized ecosystems for international business Ефективна економіка (6). ISSN 2307-2105

Text A_Shlapak_N_Reznikova_O_Bulatova_O_Ivashchenko_EE_6_2023_FEU.pdf - Published Version Download (330kB)

Abstract

The purpose of the article is to analyze the institutional environment of the new information and digital economy in the conditions of technoglobalism. It is argued that "platformization" affects not only the network configuration of the digital economy, but also contributes to the development of a complex-hierarchical institutional environment of the new information-digital economy, in which the rules for staying on platforms (a kind of Constitution of the Platform) are made by the operators themselves, which may not be completely be in line with the attitudes/expectations of governments and users. It has been established that the identification of the concept of "digital economy ecosystem" or "digital ecosystem" is complicated by many factors, since "digital ecosystem" presupposes the use of an interdisciplinary approach, and the identification of the essential characteristics of the concept should be carried out using the existing conceptual apparatus of economic theory. It has been established that the use of the terms "digital business ecosystem", "digital economy ecosystem", "digital platform ecosystem", "platform economy", " multi-stakeholder platform ecosystem" as synonyms is not justified. A multi-stakeholder platform can be seen both as an intermediate step on the path to a digital ecosystem and as a tool for the functioning of the ecosystem. It is noted that the digital ecosystem characterizes the principle of a close relationship between digital technologies and a person, and a multilateral platform is a business model that builds a market system of business processes with contractors and consumers. The digital ecosystem outlines the general principle of digital cooperation of all ecosystem units, one of which can be a multilateral platform. In terms of marketing strategy and market, the digital ecosystem can span many industry markets and geographic markets. The phenomenon of "multi-stakeholder ownership" is revealed, which is based on models in which one or more classes of stakeholders have significant financial or management rights as a result of joint ownership of part or all of the company operating the platform in which they participate. The conditions under which a digital platform becomes a digital market are considered. The concept of “techno-globalist potential of platforms” is introduced, which is proposed to be understood as the totality of available resources and the opportunities existing and hidden in them for exercising a transformational impact on the architecture of the global economy at the mega-, meta-, macro-, meso-, nano-levels and is determined by: disruptive impact on existing markets; the degree of market distortion; the degree of influence on the formation of new markets; degree of use of algorithms as a tool of unfair competition; the degree of regulatory impact on participants in similar platforms; the degree of regulatory protection received by the instruments of regulatory neo-protectionism. The forced reaction of actors to the techno-globalization potential of platforms is highlighted: at the mega-level, international organizations must eliminate the increasing risks of digital dominance of individual players who introduce creative-destructive innovations that put pressure on the established system of interconnections, in particular, in the areas of trade and finance; at the meta level or the level of international integration associations, new levels of integration are forced to be introduced, such as, in particular, the EU Digital Single Market in order to protect digital sovereignty and for security reasons; at the macro level, where the Internet is seen as an environment for gaining new comparative advantages and an environment for correcting the established international division of labor, governments should implement a set of regulatory acts designed to promote the processes of building / developing the appropriate infrastructure and simultaneously integrating into the global network and counteracting its destructive influence; at the meso level, highly dynamic processes of reconfiguration of markets and digital business models are taking place; at the micro level, a request is formed to change established business models and make large-scale investments in mastering digital technologies in order to acquire signs of competitiveness; at the nano-level, or the level of users acting on both the supply and demand sides, new models of interaction are being formed.

Item Type:	Article
Uncontrolled Keywords:	technoglobalism; digital platform; digital economy; information economy; sharing economy; P2P market; digital trade; digital services market; digital innovation; crowdfunding; international business
Subjects:	Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет економіки та управління > Кафедра міжнародної економіки
Depositing User:	Доцент Алла Василівна Шлапак
Date Deposited:	25 Jul 2023 07:06
Last Modified:	25 Jul 2023 07:06
URI:	https://elibrary.kubg.edu.ua/id/eprint/45724

Actions (login required)

View Item