Social media as modern communication technology

Stadnichenko, Olga and Sedliar, Julia (2023) Social media as modern communication technology Актуальні проблеми філософії та соціології (41). pp. 105-110. ISSN 2410-3071; 2415-7295

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The article deals with the peculiarities of communication in the social media, examines the potential of their use primarily in the field of political processes and international relations. The authors conclude that the russia's large-scale aggression against Ukraine proved that in the context of a full-blown international conflict, the political weight of the communicative component of social media is growing significantly. The article also highlights that in the contemporary information society, the main product is information, which due to the social networks, began to spread at a new pace, creating a digital socio-cultural space. Social communities united on the Internet on the basis of common value orientations function outside the space-time framework, forming the unique culture of communication in social media, which is capable to distinguish itself as a tool for the transformation of contemporary political and international political processes. In the light of the current international reality the authors reveal that the social media in public diplomacy create a horizontal model of communication, stimulating the political activity of social communities by involving them in the discussion and implementation of sociopolitical projects. Based on the analysis of the regulatory documents, it is found that since its very beginning, social media have been actively integrated into the concept of digital diplomacy of the USA and EU countries, which most often use them to support and promote democracy, protect basic human rights and freedoms in third countries, and establish intercultural dialogue as part of the implementation of «soft power» technologies.

Item Type: Article
Additional Information: DOI
Uncontrolled Keywords: Social media; social communications; public policy; public diplomacy; digital diplomacy of the EU; US digital diplomacy; information society.
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus
Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Ольга Іванівна Стадніченко
Date Deposited: 07 Aug 2023 15:51
Last Modified: 07 Aug 2023 15:51

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