History of Ukrainian journalism: functioning of the advertising and reference press in the territory of transdnieper Ukraine (XIX – early XX centuries)

Георгієвська, Вікторія Володимирівна (2023) History of Ukrainian journalism: functioning of the advertising and reference press in the territory of transdnieper Ukraine (XIX – early XX centuries) ТОВ «Центр учбової літератури», Україна, Київ. ISBN 978-611-01-2862-9

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Abstract

Th e peculiarities of the development of advertising and reference press – a kind of specialized periodicals in the territory of Transdnieper Ukraine in the XIX – early XX centuries are considred in the publication. Attention is focused on thematic groups, components of advertising messages and graphic components of advertising and reference information. Th e functioning of advertising offi ces and bureaus, the policy of “winning the consumer,” and the traditions of quality products are emphasized. It is intended for students of higher educational institutions, in particular, the educational fi eld of “Journalism,” teachers and scientists in this fi eld, as well as anyone interested in the history of advertising and the press

Item Type: Book
Uncontrolled Keywords: History of Ukrainian; History of Ukrainian Journalism;
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Навчальні посібники
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра журналістика та нових медіа
Depositing User: Вікторія Володимирівна Георгієвська
Date Deposited: 22 Dec 2023 12:29
Last Modified: 22 Dec 2023 12:29
URI: https://elibrary.kubg.edu.ua/id/eprint/48081

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