Functioning of cybermorphic units of modern english

Чирвоний, Олександр Сергійович (2024) Functioning of cybermorphic units of modern english Причорноморські філологічні студії (4). pp. 125-131. ISSN 2786-8192

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Abstract

The article examines the functioning of anthropomorphism and zoomorphism in the modern English language in general and the computer lexis in particular. It also highlights the existence of a specific form of technomorphism – “cybermorphism”. The article provides examples of the functioning of anthropomorphic and zoomorphic units such as hamburger menu, kebab menu, vampire device, dark post, digital campfire, etc. Cybermorphism is the likening of real-world processes to processes in virtual reality. It emerged in the computer lexis at the beginning of the XXI century but is gradually penetrating other areas of language as well. Numerous examples of cybermorphic units in modern English are given. For example, a person who is lost in thought is called a “hung application”, a person prone to mistakes is a “bugged application”, and the profession of a geneticist is unofficially called a “biohacker”. An annoying person can be characterized as a “real-life Trojan”, and a raised voice can be called an “upper-case voice”. The author argues that the spread of artificial intelligence and virtual reality will contribute to an increase in the number of relevant linguistic units since conceptual metaphors are the basis for naming computer processes and phenomena. At the same time, the opposite trend is also possible – a move away from excessive personalization of technology, since with the deepening of human interaction with technology, the boundaries between the real and virtual worlds are gradually blurred, and the need for metaphors may disappear. The article notes that cybermorphism initially emerged only within the computer lexis. However, nowadays cybermorphic units are actively penetrating the modern language, being reflected in social media and popular culture alike. This indicates that they are well-understood by the audience. Thus, the article is a valuable contribution to the study of anthropocentric and “cybercentric” trends in modern English. It expands the understanding of the linguistic representation of the relationship between humans and technology in the twenty-first century.

Item Type: Article
Uncontrolled Keywords: anthropocentrism; anthropomorphism; zoomorphism; technomorphism; cybermorphism
Subjects: Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Факультет романо-германської філології > Кафедра германської філології
Depositing User: доцент Олександр Сергійович Чирвоний
Date Deposited: 14 May 2024 08:01
Last Modified: 22 Jul 2024 10:35
URI: https://elibrary.kubg.edu.ua/id/eprint/48940

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