Шпак, Віктор Іванович and Григоренко, М.О. (2024) Publishing business: peculiarities of the interaction of publishing houses and printing houses Колективна (три і більше авторів). Modern science: multidisciplinary discourses : collective monograph. «GS Publishing Services» 15137 Magnolia Blvd, # D, Sherman Oaks, CA 91403, USA, Sherman Oaks, CA 91403, USA.
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Abstract
The publishing industry of Ukraine during the times of independence carried out a scientific and technical revolution. Publishing computer complexes and highly automated polygraphic processes have become commonplace. Letterpress and intaglio printing methods are practically forgotten, replaced by offset and digital printing. Accordingly, the technologies for preparing publishing Layout original have also changed. Such rapid changes affected both the personnel training system and the work of the industry workers themselves. The transition to a market economy caused entrepreneurs to want to save. In some editorial offices, proofreaders are abandoned, entrusting this function to the computer; the color test and proofs are gradually replaced by a visual review of the materials on the monitor screen; the work of the author is partly displaced by the development of artificial intelligence. This list can be continued, but the question arises about the feasibility and necessity of such innovations that contribute to the production of low-quality publishing products. The current situation requires a systematic scientific and practical analysis, which proves the relevance of studying the selected scientific problem with which it is correlated. In the proposed work, attention is focused on the study of the interaction between editorial-publishing and polygraphic participants of the publishing process, since the successful completion of existing tasks depends on the correct choice of a printing house, the implementation of technical requirements for the preparation of original publishing layouts, the creation of a system of interaction at all stages of the production of a publishing product.
Item Type: | Monograph (Колективна (три і більше авторів)) |
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Uncontrolled Keywords: | Editorial office; publishing house; printing house; polygraphy; original layout; product quality |
Subjects: | Монографії > Видані за кордоном (в країнах ОЕСР та мовами ЄС або українською) |
Divisions: | Факультет журналістики > Кафедра медіапродюсування та видавничої справи |
Depositing User: | професор Віктор Іванович Шпак |
Date Deposited: | 28 May 2024 11:30 |
Last Modified: | 28 May 2024 11:30 |
URI: | https://elibrary.kubg.edu.ua/id/eprint/49133 |
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