Юрченко, Олександр Анатолійович and Лисенко, Т.А. and Сохацький, О.Ю. (2024) The role of social media and other digital platforms in wartime communication Журнал «Наукові інновації та передові технології» (7 (35)). pp. 990-1001. ISSN 2786-5274
![]() |
Text
O_Yurchenko_ L Lusenko_ O_Sohackuy__NIPT_2024_FEU.pdf - Published Version Download (272kB) |
Abstract
Russia's aggression against Ukraine has expanded beyond the physical battlefield to include information warfare, including social media. The international media call this war the ‘first war on TikTok’, because it is the first war where social media is present at such a large level. Therefore, in the context of modern military conflicts, understanding the role of social media and other digital platforms in communication is important for understanding and addressing various aspects of war and its consequences. The study aims to determine the role of social media and other digital platforms, as well as to identify positive and negative impacts. The study found that during the war, Ukrainian citizens remain active consumers of information on social media and digital platforms, but the choice of sources varies depending on circumstances and preferences. It is found that in 2023 the number of Internet users reached about 30 million, which indicates that the majority of the population has access to the global network, using it for various needs. During the war, social networks (Facebook, Telegram, Viber, Twitter, Instagram, TikTok) are actively used, becoming platforms for disseminating operational information and expressing support. On the basis of the information studied, the author systematised the elements of positive and negative influence during the war. It has been determined that, on the one hand, they ensure the rapid dissemination of up-to-date information about the situation on the frontline, helping to mobilise public support for the military and the victims. However, on the other hand, the spread of disinformation can result from the use of social media as a platform for spreading false information, propaganda and fakes, which can lead to panic, cause conflicts and divide society. The practical significance of the study's findings is that understanding the role of social media in wartime communication helps to develop effective crisis management strategies, identify and respond to disinformation and fakes.
Item Type: | Article |
---|---|
Uncontrolled Keywords: | public opinion; information; fake news; disinformation spread; information accessibility; information warfare; global security; national security |
Subjects: | Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН) |
Divisions: | Факультет економіки та управління > Кафедра міжнародної економіки |
Depositing User: | доцент Олександр Анатолійович Юрченко |
Date Deposited: | 17 Jul 2024 08:56 |
Last Modified: | 17 Jul 2024 08:56 |
URI: | https://elibrary.kubg.edu.ua/id/eprint/49452 |
Actions (login required)
![]() |
View Item |