Пиголенко, Юлія Анатоліївна and Пиголенко, І.В. (2024) Transformation of the survey method: from face-to-face to online surveys Габітус, 1 (61). pp. 11-16. ISSN 2663-5208
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Abstract
The article examines the process of transformation of the survey method when conducting sociological research. The main factors affecting the quality of sociological information collection by the survey method have been determined. The main component of sociological research is the determination of the exact method that will allow obtaining reliable, valid and high-quality sociological information. The survey method still remains the most popular method of collecting sociological information, which is associated with universality, efficiency of information collection and processing, and the possibility of applying various types and types of analysis, both quantitative and qualitative. The article examines the impact of the processes of informatization and digitization of society, the COVID-19 pandemic, and the full-scale war with Russia on the transformation of the survey method. Attention is paid to the main aspects of changing approaches to the implementation of the survey method in recent years. A review of publications on this issue was carried out both among foreign researchers and among Ukrainian scientists who are actively studying the issue of the digitalization process in empirical sociology. The author also touches on ethical issues regarding the confidentiality of research when conducting public opinion polls, namely, ensuring anonymity when conducting online polls. Also, the article considers the issue of integration of digital and traditional methods of collecting and analyzing sociological information, the possibility of their application together. The main advantages and disadvantages of different types of survey methods are considered. Emphasis is placed on the importance of preserving the methodological and methodical basis laid by the face-to-face survey method. An important aspect within the framework of empirical sociology is the combination of practical experience of research companies and scientists who work on issues of methodology and methods of collecting sociological information, in particular, the survey method.
Item Type: | Article |
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Uncontrolled Keywords: | information society; digitalization; sociological research; survey method; face-to-face survey; online survey |
Subjects: | Статті у базах даних > Index Copernicus Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН) |
Divisions: | Фаховий коледж «Універсум» > Циклова комісія з педагогічної освіти |
Depositing User: | Викладач Дана Олегівна Сопова |
Date Deposited: | 25 Nov 2024 13:35 |
Last Modified: | 25 Nov 2024 13:35 |
URI: | https://elibrary.kubg.edu.ua/id/eprint/50347 |
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