Ukraine in the context of world book publishing

Шпак, Віктор Іванович (2024) Ukraine in the context of world book publishing Інтегровані комунікації (1(17)). pp. 187-195. ISSN 2524-2652

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Abstract

The publishing industry of the developed countries of the world is not only an important component of ideological, political and cultural influence on society, but also a significant part in filling the state treasury. The purpose of the proposed article is a retrospective analysis of the global book publishing industry, its development in accordance with various statistical accounting systems against the background of Ukrainian realities. The main tasks of the research were to show the current state of the book publishing industry of Ukraine, to analyze the modern systems of the world statistical accounting of books and, in accordance with them, the generalized results of activity over the past 5 years. The methodological basis was the source analysis, which was based on a complex of general scientific and special methods and approaches. To analyze the results of the publishing activity of different countries, the methods of mathematical statistics and analogy in combination with deductive and inductive methods of scientific knowledge were used. The scientific novelty of the article is the search for the optimal form of organization of statistical accounting of publishing products, which would allow analyzing the real state of the industry, its achievements and gaps. The conducted research determines that currently there is no complete statistical database of the results of the global publishing industry. The existing accounting system of publishing products in Ukraine does not meet the set tasks and can only serve as a tangential, clarifying or checking element. The most optimal is the organization of information collection based on the number of books sold and the income received. This practice has already been developed in certain countries of the world, in particular, in ten countries that are cared for by the Nielsen BookScan company, which collects information directly at the points of sale. It was also concluded that the publishing industries of post-socialist countries are significantly behind their counterparts in the countries of the developed world. The processes that take place in the modern publishing field are fast-moving and require the constant attention of scientists.

Item Type:	Article
Uncontrolled Keywords:	publishing industry; book publishing; statistical accounting; income; books; legal deposits of the book; ISBN identification number.
Subjects:	Статті у базах даних > Index Copernicus Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет журналістики > Кафедра медіапродюсування та видавничої справи
Depositing User:	професор Віктор Іванович Шпак
Date Deposited:	29 Nov 2024 08:20
Last Modified:	29 Nov 2024 08:20
URI:	https://elibrary.kubg.edu.ua/id/eprint/50418

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