Information and communication activities and analytics during the Russian-Ukrainian war (on the example of social networks)

Афанасьєв, Ілля Юрійович and Новохатько, Леонід Михайлович and Сінько, Андрій Сергійович (2023) Information and communication activities and analytics during the Russian-Ukrainian war (on the example of social networks) Communications and Communicative Technologies (23). pp. 156-163. ISSN 2617-1813; 2617-1821

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Abstract

The article analyzes the importance of information and communication activities during the war. In particular, it is determined that today there is a battle between Ukraine and the Russian Federation for a narrative, where both countries are looking for legitimacy and success in spreading correct information for themselves, because the perception of these narratives directly affects the course of hostilities. The article outlines the main narratives promoted by Ukraine and Russia. The research hypothesis is that the world's first war of social networks is taking place in Ukraine. The interdependence between the spread of the mobile Internet, access to modern gadgets and the activity of propaganda activities in social networks is analyzed. The main attention in intelligence is paid to the Internet as one of the most influential channels of communication, which is capable of reaching the maximum number of recipients in the shortest possible time, who then distribute the necessary information independently. The article proves that it is social networks that contain a large share of disinformation, which is "thrown in" by information scraps and fake pages. It is noted that fake or untrue content has a much higher chance of spreading than true information. The article reveals the communication and technological specificity of the Internet environment in terms of propaganda influence, for which even the leading Ukrainian broadcasters (STUDIYA "1+1", "UA: First", "Rada", "ICTV", "STB" and "Ukraine 24 ") united in the joint telethon "Edyni Novyni" to show the official position of the state, sometimes use unverified information from the Internet and, accordingly, resort to spreading fakes or disinformation. In this context, the activity of the single news marathon against the background of the single information pool of Russia, which is under the control of the Kremlin, is analyzed.

Item Type: Article
Uncontrolled Keywords: social networks; information and communication activity; narrative; propaganda; counter-propaganda; communication and technological specificity; Internet environment; fake; disinformation; war of social networks.
Subjects: Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Erih Plus
Це архівна тематика Київського університету імені Бориса Грінченка > Статті у наукометричних базах > Index Copernicus
Це архівна тематика Київського університету імені Бориса Грінченка > Статті у журналах > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Це архівні підрозділи Київського університету імені Бориса Грінченка > Факультет журналістики > Кафедра реклами та зв'язків з громадськістю
Depositing User: Ілля Юрійович Афанасьєв
Date Deposited: 05 Dec 2024 12:21
Last Modified: 05 Dec 2024 12:21
URI: https://elibrary.kubg.edu.ua/id/eprint/50531

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