Digital creative strategy and visual identity as factors in promoting a scientific conference among young people: the case of Borys Grinchenko Kyiv Metropolitan University

Горбенко, Галина Василівна and Нетреба, Маргарита Миколаївна and Ужанська, Тетяна Іллівна (2024) Digital creative strategy and visual identity as factors in promoting a scientific conference among young people: the case of Borys Grinchenko Kyiv Metropolitan University Вчені записки ТНУ імені В. І. Вернадського. Серія: Філологія. Журналістика (35). pp. 225-229. ISSN 2710-4656

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Abstract

In today's world, scientific conferences have become an important platform for researchers and scientists to share their knowledge and collaborate with colleagues. However, the success of the conference largely depends on its ability to attract a wide audience, especially young people, who are the future of the scientific community. This research paper aims to investigate an effective digital strategy for the event that can increase brand identification and popularity of the scientific conference among young people. Using the example of the promotion of the International Scientific and Practical Online Conference of Students, Postgraduates, Young Scientists and Practitioners "Creative Industries: Modern Trends" at Grinchenko University, the impact of identity and digital strategy on attracting young participants to scientific conferences will be explored. The study emphasizes that visual identity can lead to an increase in the number of participants, increased popularity, and better results for the conference as a whole. The study was conducted at one university, which limits its generalizability. Therefore, future research may involve several universities to increase the external validity of the findings. Overall, this study contributes to the dissemination of knowledge in the field of branding and digital strategies for academic institutions. The results of this study will contribute to a better understanding of the factors that influence attendee satisfaction and engagement, as well as provide conference organizers with information on how to improve the quality and effectiveness of their events. It is noted that the use of digital creative strategy and visual identity is crucial for promoting scientific conferences among young people. As a modern marketing tool, digital creative strategy helps to reach a wider audience and engage them effectively. At the same time, visual identity plays a key role in branding and creating a unique image of the conference.

Item Type: Article
Uncontrolled Keywords: visual identity; scientific conference; creative strategy; logo; style; color scheme
Subjects: Статті у базах даних > Index Copernicus
Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions: Факультет журналістики > Кафедра реклами та зв’язків з громадськістю
Depositing User: Маргарита Николаевна Нетреба
Date Deposited: 10 Dec 2024 10:48
Last Modified: 10 Dec 2024 10:48
URI: https://elibrary.kubg.edu.ua/id/eprint/50566

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