Media monetization strategies: innovative solutions and effective approaches to increase income

Бакаєвич, Костянтин Олегович (2024) Media monetization strategies: innovative solutions and effective approaches to increase income In: Інноваційні рішення в медіа.

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Abstract

The Digital Revolution has transformed how news and other media texts are consumed. It is no surprise that media professionals are meticulously developing and seeking the best models to monetize their publications. Advertising, which was once the primary source of income for most media outlets, can no longer provide a sufficient revenue stream. Given Ukraine's current realities—specifically, the aftermath of the coronavirus pandemic and Russia's full-scale invasion—media organizations are adopting a mix of best practices, exploring new methods, and engaging new audiences across all available platforms. This article will examine the key emerging media monetization strategies and effective approaches for increasing revenue.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: Media strategy; media monetization; media; media market; new media strategies; revenue growth; media crises; full-scale invasion; coronavirus
Subjects: Наукові конференції > Всеукраїнські
Divisions: Факультет журналістики > Кафедра журналістики та нових медіа
Depositing User: Викладач Костянтин Олегович Бакаєвич
Date Deposited: 12 Dec 2024 13:31
Last Modified: 12 Dec 2024 13:31
URI: https://elibrary.kubg.edu.ua/id/eprint/50614

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