From inspiration to irony: meta-language of social media in the age of post-authenticity

Чирвоний, Олександр Сергійович (2025) From inspiration to irony: meta-language of social media in the age of post-authenticity In: Research in Science, Technology and Economics.

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Abstract

The article explores the shift in digital culture from inspiration to irony and digital nihilism, driven by disillusionment with influencers and social media algorithms. It examines the rise of “de-influencing” and “anti-haul” content, which critiques consumerism and the commodification of authenticity. A new meta-vocabulary emerges to decode manipulative platform mechanisms. Algorithmic fatigue and growing skepticism lead to the fragmentation of digital society and the rise of micro-communities that employ irony as a defense mechanism. Digital nihilism, particularly through shitposting, serves as a strategy to navigate information overload. The article highlights irony’s potential to foster a more ethically reflective digital culture.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	de-influencing; digital nihilism; shitposting; algorithmic fatigue; meta-vocabulary; influencer culture; overconsumption; irony;
Subjects:	Наукові конференції > Міжнародні
Divisions:	Факультет романо-германської філології > Кафедра англійської мови та комунікації Факультет романо-германської філології > Кафедра германської філології Факультет романо-германської філології > Кафедра лінгвістики та перекладу
Depositing User:	доцент Олександр Сергійович Чирвоний
Date Deposited:	12 Aug 2025 10:39
Last Modified:	12 Aug 2025 10:39
URI:	https://elibrary.kubg.edu.ua/id/eprint/52846

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