Development of the Corporate Identity for the Floral Shop «Verdora»

Головченко, Анастасія Павлівна (2025) Development of the Corporate Identity for the Floral Shop «Verdora» [Composition] Перший (бакалаврський). Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

Holovchenko A. P. Development of the Corporate Identity for the Floral Shop «Verdora». Qualification Paper. Kyiv: Borys Grinchenko Kyiv Metropolitan University, 2025, 48 p. The qualification thesis explores the process of creating a corporate identity for the floral shop «Verdora.» The development process was divided into two stages: a preliminary research phase and the design phase itself. Initially, an in-depth analysis of the pre-design situation was conducted: the current state of the floral market was examined, the identity features of floral shops were analyzed, key design trends in the industry were identified, a comparative analysis of competitors’ brand identities was carried out, and the target audience of «Verdora» was defined. Based on the gathered data, a comprehensive corporate identity was developed. It includes the creation of a logo, a color palette, stylistic elements, typography selection, and the development of key branding assets. All elements were carefully harmonized to ensure visual consistency and brand coherence. The thesis combines theoretical analysis with the practical implementation of the brand's identity. Thus, the project demonstrates the effectiveness of contemporary branding methods and their application in enhancing the competitiveness of small businesses.

Item Type:	Composition (Перший (бакалаврський))
Uncontrolled Keywords:	corporate identity, brand identity, logo, floral design, color palette, branding
Шифр освітньої програми:	022.01.01 «Графічний дизайн»
Шифр академічної групи:	ГДб-1-21-4.0д
ПІБ наукового керівника:	Кардаш Олег Васильович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Графічний дизайн
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	30 Sep 2025 06:13
Last Modified:	30 Sep 2025 06:13
URI:	https://elibrary.kubg.edu.ua/id/eprint/53266

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