Слінько, Ганна Олександрівна (2025) Development of the corporate identity of the specialized food brand "Lucky Crunch" [Composition] Перший (бакалаврський). Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
Slinko Н.O. Development of the corporate identity of the specialized food brand "Lucky Crunch". Qualification work. Kyiv: Borys Grinchenko Kyiv Metropolitan University, 2025. 73 p. The qualification work investigated the theoretical and practical aspects of developing a corporate identity for a food brand, in particular for the specialized eco-cookies brand "Lucky Crunch". A comprehensive analysis of the concept of corporate identity as an important component of branding was conducted, its role in shaping the company's image, increasing brand recognition and strengthening its competitiveness was determined. Special attention was paid to the study of corporate identity analogues in the domestic and global eco-cookies markets, an analysis of the activities of leading brands was conducted. The competitive environment was analyzed, key factors for the successful development of a corporate identity for brands focused on a conscious consumer were identified. In the practical part of the work, the concept of the "Lucky Crunch" brand was determined, which emphasizes the naturalness and high quality of the product. A logo was also created, a corporate color palette was selected, typography was selected, a corporate pattern and the main carriers of the corporate identity were developed. The results obtained can be used to implement the identity in the communication strategies of the Lucky Crunch brand and as an example for developing the visual identity of other companies in the field of natural food products.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | graphic design, corporate identity, branding, visual identity, eco-brand, food products |
| Шифр освітньої програми: | 022.01.01 «Графічний дизайн» |
| Шифр академічної групи: | ГДб-2-21-4.0д |
| ПІБ наукового керівника: | Гаркін Петро Володимирович |
| Дата захисту: | 2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Графічний дизайн |
| Divisions: | Факультет образотворчого мистецтва і дизайну > Кафедра дизайну |
| Depositing User: | Володимир Ігорович Снігур |
| Date Deposited: | 30 Sep 2025 06:13 |
| Last Modified: | 30 Sep 2025 06:13 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/53269 |
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