Димитренко, Вероніка Сергіївна (2025) [Composition] Перший (бакалаврський). Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

The qualification work is devoted to the development of the corporate identity of the smart gadget company Axiome. The purpose of the study is to create a holistic visual identification of the brand to increase its recognition, competitiveness and form an emotional connection with the target audience. The relevance of the topic is due to the growing competition in the smart technology market, where corporate identity is a powerful tool for marketing communication. The paper examines current design trends, analyzes similar brands, and identifies the characteristics of the target audience. As part of the study, a logo, color palette, font system, mascot were developed, and a brand book with recommendations for applying the style on various media was created. The project was implemented using Adobe Illustrator and Photoshop tools. The result is a comprehensive corporate identity that will help strengthen Axiome's position in the market and ensure the visual integrity of the brand's communication.

Item Type:	Composition (Перший (бакалаврський))
Uncontrolled Keywords:	corporate identity, branding, visual identification, smart gadgets, brand book, guideline
Шифр освітньої програми:	022.01.01 «Графічний дизайн»
Шифр академічної групи:	ГДб-1-21-4.0д
ПІБ наукового керівника:	Кардаш Олег Васильович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Графічний дизайн
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	01 Oct 2025 12:29
Last Modified:	01 Oct 2025 12:29
URI:	https://elibrary.kubg.edu.ua/id/eprint/53291

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