Development of the corporate identity of the watch store “UA CLOCKSHOP”

Шевченко, Маргарита Олександрівна (2025) Development of the corporate identity of the watch store “UA CLOCKSHOP” [Composition] Перший (бакалаврський). Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

Text M_O_Shevchenko_FOMD_2025.pdf Download (6MB)

Abstract

Shevchenko M. O. Development of the corporate identity of the watch store “UA CLOCKSHOP”. Qualification work. Kyiv: Borys Grinchenko Kyiv Metropolitan University, 2025. 65 p. The qualification thesis "Corporate Identity of the “UA CLOCKSHOP” Watch Store" is devoted to the study of the process of creating the corporate identity of branded watch stores as an important element of brand identification, as well as the development of a unique stylistic solution for such establishments. This paper analyzes the historical stages of the formation and development of corporate identity as a phenomenon, its further impact on the formation of a recognizable brand image and the effectiveness of interaction with the target audience. The study includes an in-depth analysis of the key elements of corporate identity, a study of current trends in graphic design and advertising design, and an assessment of the competitive market. Special attention is paid to brand features and target audience research, which is an important aspect of creating a company. As a result of the study, the author's concept of the corporate identity of the “UA CLOCKSHOP” watch store was created, and the main elements of the brand identity were identified that meet the current market requirements, emphasize its uniqueness and contribute to commercial success.

Item Type:	Composition (Перший (бакалаврський))
Uncontrolled Keywords:	branding, watch store, logo, corporate identity, colors, design
Шифр освітньої програми:	022.01.01 «Графічний дизайн»
Шифр академічної групи:	ГДб-1-21-4.0з
ПІБ наукового керівника:	Карпов Віктор Васильович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Графічний дизайн
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	01 Oct 2025 13:16
Last Modified:	01 Oct 2025 13:16
URI:	https://elibrary.kubg.edu.ua/id/eprint/53299

Actions (login required)

View Item