Development of brand identity of The brand of handcrafted jewelry "Leleka Jewelry"

Тимофєєва, Анна Юріївна (2025) Development of brand identity of The brand of handcrafted jewelry "Leleka Jewelry" [Composition] Перший (бакалаврський). Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

Tymofyeyeva A. Development of brand identity of The brand of handcrafted jewelry "Leleka Jewelry" . Qualification work. Kyiv: Borys Grinchenko Kyiv Metropolitan University, 2025. 69 p This qualification work is dedicated to the study of the concept of "Corporate Identity" as a key component of a graphic designer's work and the development of a corporate identity for the brand of handcrafted jewelry, "Leleka Jewelry," within the framework of project-based activities. The research includes a comprehensive study of the concept of "Visual Identity," an in-depth analysis of modern trends in corporate identity, and an examination of branding specifics in the jewelry sector. The first section explores the theoretical foundations of corporate identity creation, defining its significance in graphic design and examining the role of identity in the process of brand recognition and market positioning. The study analyzes the main historical stages of identity development, its key components, and the impact of visual communication on shaping a company's image. Additionally, a comparative analysis of competitors' corporate identities in the jewelry design industry has been conducted, allowing for the identification of key visual trends and the establishment of the unique advantages of the "Leleka Jewelry" brand. The second section focuses on the direct development of the conceptual idea of the corporate identity. The first stage involved analyzing the brand's characteristics, defining its mission, core values, and market positioning. A study of the target audience was also conducted. As a result, a color palette, typography, and auxiliary graphic elements were developed, reflecting the individuality and aesthetics of "Leleka Jewelry." Special attention was given to creating a logo that combines traditional symbolism with modern design solutions, emphasizing the brand's uniqueness and premium quality. The second stage of this section demonstrates the practical implementation of the corporate identity and its adaptation to various mediums, including packaging, business cards, printed materials, corporate documentation, and visual content for social media. Additionally, recommendations were provided on how to apply the identity in marketing communications to enhance brand recognition and create a unified, cohesive visual image. The research results in a detailed analysis of corporate identity and the creation of a comprehensive visual identity for "Leleka Jewelry," ensuring the brand’s functionality and recognizability, strengthening consumer trust, and emphasizing its uniqueness in the modern competitive market.

Item Type:	Composition (Перший (бакалаврський))
Uncontrolled Keywords:	corporate identity, graphic design, visual identity, branding, jewelry design, visual communication, stylistic concept, logo, color scheme, typography
Шифр освітньої програми:	022.01.01 «Графічний дизайн»
Шифр академічної групи:	ГДб-1-21-4.0з
ПІБ наукового керівника:	Карпов Віктор Васильович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Графічний дизайн
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	01 Oct 2025 13:22
Last Modified:	01 Oct 2025 13:22
URI:	https://elibrary.kubg.edu.ua/id/eprint/53300

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