Development of a Corporate Identity for a Beauty Salon “ЯNAILS”

Єлінська, Яна Антонівна (2025) Development of a Corporate Identity for a Beauty Salon “ЯNAILS” [Composition] Перший (бакалаврський). Дата захисту: 2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

Yelinska Ya.A. Development of a Corporate Identity for a Beauty Salon “ЯNAILS”. Bachelor's Degree Qualification Paper. Kyiv: Borys Grinchenko Kyiv Metropolitan University, 2025. 0 pages. This qualification paper explores the significance of personal identity as a component of a graphic designer’s professional activity and focuses on developing a corporate style for a portfolio in the context of professional growth and career development. It examines both theoretical and practical aspects of identity creation, its role in shaping a visual image, and establishing effective communication with potential clients and employers. A comprehensive analysis of the key stages in forming a designer’s corporate identity was conducted. The study covers the history of branding, the evolution of personal style perceptions, the current state of the graphic design market, and the competitive environment. An assessment of stylistic approaches used by leading designers and studios revealed current trends, effective positioning strategies, and key tools in visual communication. Special attention is given to an in-depth examination of the phenomenon of personal style, its components, and formation mechanisms. A link is established between the designer’s individuality, authorial worldview, and professional identity, which became the foundation for a corporate style concept that simultaneously meets market demands and highlights the uniqueness of the author’s creative personality.

Item Type:	Composition (Перший (бакалаврський))
Uncontrolled Keywords:	corporate identity, graphic design, identity, branding, personalization, recognizability, portfolio, style concept, visual image
Шифр освітньої програми:	022.01.01 «Графічний дизайн»
Шифр академічної групи:	ГДб-1-21-4.0з
ПІБ наукового керівника:	Карпов Віктор Васильович
Дата захисту:	2025
Місце захисту:	Київський столичний університет імені Бориса Грінченка
Subjects:	Qualification works of applicants > Графічний дизайн
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Володимир Ігорович Снігур
Date Deposited:	01 Oct 2025 13:40
Last Modified:	01 Oct 2025 13:40
URI:	https://elibrary.kubg.edu.ua/id/eprint/53301

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