Hutsol, Olha and Piskorska, Galina and Afanasiev, Illia (2025) Trust in journalism in Ukraine: Challenges and prospects in wartime In: Conference proceedings “Is it time to reboot journalism education?”.
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Abstract
This article investigates the dynamics of media trust in Ukraine amid the ongoing armed conflict initiated by Russia and explores avenues for enhancing journalism education. Based on a comprehensive analysis that includes a survey of 500 university students from major regions of Ukraine, the study demonstrates that trust in official media sources surged during the early stages of the full-scale invasion—as citizens demanded timely, transparent information—but later declined due to information fatigue and critical scrutiny of unilateral communication formats. Despite these shifts, interest in news has remained consistently high throughout the war, reflecting the vital role of journalism in society. The survey revealed that 94% of respondents primarily rely on digital platforms (notably Telegram) for updates. Moreover, only 20% of participants rated their media literacy as high, underscoring a critical need for improved fact-checking and analytical skills. Additionally, the article highlights the crucial role of artificial intelligence (AI) in enhancing media literacy by automating verification processes and supporting deeper critical analysis, a capability that can be effectively used as an instrument in the fight against disinformation. In light of these developments, the article highlights the urgent need to reform journalism education by integrating comprehensive media literacy and fact-checking modules, fostering interdisciplinary approaches, and strengthening critical thinking skills. The sustained prestige of the journalism profession—despite its risks—underscores the necessity of these reforms, which will equip future journalists to counter disinformation and media manipulation while ensuring the resilience of democratic discourse in an increasingly volatile information environment.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Uncontrolled Keywords: | War; media trust; information warfare; journalism education; media literacy; digital platforms; martial law; disinformation, Ukraine; students; artificial intelligence |
| Subjects: | Наукові конференції > Міжнародні |
| Divisions: | Факультет журналістики > Кафедра реклами та зв’язків з громадськістю |
| Depositing User: | Ольга Іванівна Гуцол |
| Date Deposited: | 10 Nov 2025 15:45 |
| Last Modified: | 10 Nov 2025 15:45 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/53642 |
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