Preparation of future designers for creating corporate identity elements for advertising

Руденченко, Алла Андріївна and Кошель, Ганна Володимирівна (2025) Preparation of future designers for creating corporate identity elements for advertising Наука і техніка сьогодні, 42 (1). pp. 848-858. ISSN 2786-6025

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Abstract

The article is devoted to analyzing modern approaches to preparing future designers for creating corporate identity elements for advertising in higher education institutions. The study examines key aspects of modernizing educational and professional programs aimed at developing professional competencies of students that meet current market demands. Emphasis is placed on the importance of integrating digital technologies, such as 3D design, augmented reality, and adaptive fonts, which enable the creation of competitive corporate identity elements adapted to the digital environment. The article highlights the role of project-based learning, which allows students to work on real-world tasks, gain experience collaborating with real clients, and deepen their mastery of modern design tools. Special attention is paid to the development of skills in creating key corporate identity elements, such as logos, graphic symbols, fonts, and color schemes. The necessity of considering marketing and psychological aspects in the process of developing visual identity is discussed, enabling future designers to create effective advertising solutions. The significance of an interdisciplinary approach in the educational process is also addressed. The importance of integrating knowledge from related fields, such as marketing, branding, and the psychology of visual perception, is emphasized. Acritical aspect of training is the development of students’ creative thinking and their ability to adapt design solutions to the specifics of local and global markets. Particular emphasis is placed on considering cultural and ethnic characteristics, which allow the creation of unique and emotionally resonant corporate identity elements. The study concludes that effective preparation of future designers is possible through the systematic updating of educational programs, the implementation of modern digital technologies, project-based teaching methods, and the integration of an interdisciplinary approach. The application of these principles will contribute to forming competitive professionals capable of creating high-quality and contemporary corporate identity elements for the advertising industry.

Item Type:	Article
Uncontrolled Keywords:	educational and professional programs; training of future professionals; design, future designers; design education; future design specialists; professional activity; corporate identity elements; education seekers; higher education institutions
Subjects:	Статті у періодичних виданнях > Фахові (входять до переліку фахових, затверджений МОН)
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра декоративного мистецтва і реставрації
Depositing User:	професор Алла Андріївна Руденченко
Date Deposited:	25 Nov 2025 08:18
Last Modified:	25 Nov 2025 09:25
URI:	https://elibrary.kubg.edu.ua/id/eprint/53786

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