Advertising column as an element of Kyiv's visual code

Гаркін, Петро Володимирович (2025) Advertising column as an element of Kyiv's visual code In: Всеукраїнська науково-практична конференція «Етнокультурні традиції в образотворчому мистецтві та дизайні України», 14.05.2025, Київський столичний університет імені Бориса Грінченка.

Text (Тези доповіді на Всеукраїнській науково-практичній конференції «Етнокультурні традиції в образотворчому мистецтві та дизайні України».) P_Garkin_KSUBG_FOMD.pdf - Published Version Download (392kB)

Abstract

The history of outdoor advertising is closely connected to the process of urbanization and technological innovations in printing. The development of urban environments within capitalist economic frameworks led to the emergence of new advertising media formats in the mid-19th century, which significantly influenced the architectural appearance of European cities during the second half of the 19th and early 20th centuries. This study presents an overview of design solutions for outdoor advertising columns from the late 19th century to the early 21st century in modern Kyiv, alongside an analysis of promising developmental directions for this urban advertising format in the coming years. A notable characteristic of the current state of advertising columns in Kyiv is their significantly limited number and considerable variety in appearance, indicating the marginalization of this outdoor advertising format in the studied location.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	advertising columns; advertising pillars; colonne Morris; Litfaßsäulen; рoster сolumns; street furniture; urban space
Subjects:	Наукові конференції > Всеукраїнські
Divisions:	Факультет образотворчого мистецтва і дизайну > Кафедра дизайну
Depositing User:	Петро Володимирович Гаркін
Date Deposited:	13 Nov 2025 14:02
Last Modified:	13 Nov 2025 14:02
URI:	https://elibrary.kubg.edu.ua/id/eprint/53807

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