Кубицька, Анастасія Сергіївна (2025) Специфіка просування молодіжного медіа в інстаграмі (на прикладі «Сало Написало») [Composition] Перший (бакалаврський). Шифр академічної групи: ЖУРб-2-21-4.0д. Дата захисту: 18.06.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
«SALO NAPYSALO» is a youth-oriented online media focused on covering historical topics and areas related to culture and art, popularizing Ukrainian content, representatives of the creative sphere, and informing about socially important events. In addition, the team creates conditions for improving the morale of the audience during a full-scale invasion by publishing positive news about Ukraine. The project also contributes to the formation of self-identification of Ukrainians, overcoming the feeling of inferiority towards their nation and debunking common myths about Ukraine and social phenomena. The media team strives to respond to the information needs of the target audience by publishing materials on topics of interest to young people. Thematic focus of «SALO NAPYSALO» includes: cinema, theater, music, history, architecture, literature, art, etc. The team of the publication also provides information about tourist destinations in Ukraine and shares its own recommendations of domestic projects, brands, cultural events, educational courses, and institutions. The media is implemented on the Instagram, which provides for the posting of visual and audiovisual content. To disseminate the materials, the publication's team uses all the formats offered by the social network: posts, reels and stories. The team of «SALO NAPYSALO» also interacts with readers through comments and personal messages and conducts interactive stories.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | youth media; social networks; promotion; culture; history; art; Ukraine; content |
| Шифр освітньої програми: | 061.00.01 |
| Шифр академічної групи: | ЖУРб-2-21-4.0д |
| ПІБ наукового керівника: | Фруктова Яна Станіславівна |
| Дата захисту: | 18.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Журналістика |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 02 Dec 2025 12:18 |
| Last Modified: | 02 Dec 2025 12:18 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/54377 |
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