Литвин, Анна Олександрівна (2025) Особливості створення, розміщення та просування контенту в процесі висвітлення масштабування малого бізнесу на прикладі Medavita Ukraine [Composition] Перший (бакалаврський). Шифр академічної групи: ЖУРб-1-21-4.0д. Дата захисту: 16.06.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The Bachelor's qualification paper is devoted to the study of key aspects of content creation, placement, and effective promotion, which highlights the process of small business scaling in the modern media environment. The relevance of the topic is due to the growing need of small enterprises for a competent communication strategy to achieve their development goals. MEDAVITA is an Italian brand of professional premium cosmeceuticals, and its Ukrainian representative office, MEDAVITA UKRAINE, is actively developing, making it an excellent example for analyzing scaling processes and their media coverage. The main aim of the work is the theoretical substantiation and practical determination of the peculiarities of content creation, placement, and promotion for highlighting small business scaling, as well as the development of recommendations for optimizing these processes using the example of MEDAVITA UKRAINE. In the process of research, modern approaches to creating and placing business content on various media platforms, including social networks and corporate websites, were analyzed. Tools and methods of content promotion aimed at achieving maximum reach and attracting the target audience were considered. Based on the example of MEDAVITA UKRAINE, their content marketing during scaling was analyzed, and successful practices and problematic aspects were identified. Thanks to a detailed analysis of the obtained data, which included content analysis of media materials, specific practical recommendations were developed for Medavita Ukraine and other small businesses to improve their content strategies, which will contribute to increasing the effectiveness of communications and further business development.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | small business; scaling; content marketing; promotion; MEDAVITA UKRAINE; digital communications; brand |
| Шифр освітньої програми: | 061.00.01 |
| Шифр академічної групи: | ЖУРб-1-21-4.0д |
| ПІБ наукового керівника: | Куцай Тамара Іллівна |
| Дата захисту: | 16.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Журналістика |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 02 Dec 2025 13:22 |
| Last Modified: | 02 Dec 2025 13:22 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/54379 |
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