Шибкова, Катерина Володимирівна (2025) Відеопроєкт “Знайти новий дім”, присвячений актуальним питанням забезпечення житлом внутрішньо переміщених осіб [Composition] Перший (бакалаврський). Шифр академічної групи: ЖУРб-2-21-4.0д. Дата захисту: 19.06.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
The qualification work is devoted to the creation and implementation of the media project "NEW HOME", aimed at informing internally displaced persons about housing opportunities through state support programs. The project includes a series of live broadcasts on Instagram and methodical video materials for YouTube, created in cooperation with the leading real estate agency of Kyiv "Flatprime". The relevance of the work is due to the scale of the housing problem for IDPs during the war and the critical lack of quality information about available state support programs. The author's experience working within the real estate sector revealed that 78% of IDP inquiries are related to the need for consultations rather than readiness to purchase housing. The work analyzes three main state housing programs for IDPs: Resolution of the Cabinet of Ministers №280 (compensation for military IDPs), Resolution №719 (support for families of the fallen and war invalids), and the "eOselya" program (affordable mortgage lending at 3-7% annually). The role of real estate agencies as professional intermediaries in the IDP housing provision process is examined in detail. The practical implementation of the project proved its high effectiveness: out of 6 applications received after live broadcasts, 3 families successfully purchased housing, representing a 50% conversion rate. The first live broadcast was viewed by 942 people, indicating significant interest from the target audience. The effectiveness of combining live broadcasts on Instagram (for operational information and live interaction) with methodical videos on YouTube (for long-term access to structured information) is substantiated. This approach allowed for the most effective delivery of complex information about state programs to the target audience. The work demonstrates the possibilities of social journalism in solving practical problems of vulnerable population groups through the creation of high-quality, accessible and verified media content. The combination of professional expertise, modern media technologies and social responsibility created an effective tool to help IDPs solve housing issues.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | internally displaced persons; housing provision; state support programs; social journalism; video content; media project; Instagram; YouTube; real estate agency |
| Шифр освітньої програми: | 061.00.01 |
| Шифр академічної групи: | ЖУРб-2-21-4.0д |
| ПІБ наукового керівника: | Ангелова Мар'яна Степанівна |
| Дата захисту: | 19.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Журналістика |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 02 Dec 2025 13:19 |
| Last Modified: | 02 Dec 2025 13:19 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/54457 |
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