Гусарова, Олена Ігорівна (2025) Створення власного музичного блогу та його просування в соціальних мережах на прикладі інстаграм-проєкту «MUZPULS» [Composition] Перший (бакалаврський). Шифр академічної групи: ЖУРб-2-21-4.0д. Дата захисту: 18.06.2025, Київський столичний університет імені Бориса Грінченка.
![[thumbnail of O_Husarova_FJ_2025.pdf]](https://elibrary.kubg.edu.ua/style/images/fileicons/text.png) |
Text
O_Husarova_FJ_2025.pdf Download (1MB) |
Abstract
This paper examines the process of creating and developing the original music blog «MUZPULS» as a media platform for promoting contemporary Ukrainian and international music. The main objective of the project is to establish an open information space where high-quality music is presented in an accessible, meaningful, and emotionally engaging way. The study analyzes the blog’s target audience, defines its tone of voice, brand concept, and visual style. Particular attention is paid to the genre diversity of the content as well as the development of the blog’s presence on social media platforms. The practical section covers the blog's structure, types of content (reviews, interviews, concert recaps, playlists), and the principles of working with sources, media materials, and SEO tools. «MUZPULS» is positioned as an emotionally involved, independent platform that supports young Ukrainian artists, explores musical phenomena within a cultural context, and inspires listeners to discover new music. The blog aims to become a hub for music enthusiasts to take part in discussions. Through comments and social media interaction, it fosters a sense of community among readers with shared interests. Ultimately, creating a blog allows one to share a personal passion for music with a broader audience. It provides the opportunity to explore different genres, highlight favorite performers, write critiques or analyses of the latest trends, and connect with like-minded individuals. At the same time, the range of available tools in the blogosphere is constantly expanding—now including artificial intelligence technologies—which makes it possible to enrich the blog with vivid, interactive content.
| Item Type: | Composition (Перший (бакалаврський)) |
|---|---|
| Uncontrolled Keywords: | music blog; Ukrainian music; promotion; Instagram; stories; collaborations; content |
| Шифр освітньої програми: | 061.00.01 |
| Шифр академічної групи: | ЖУРб-2-21-4.0д |
| ПІБ наукового керівника: | Харкевич Наталія Валеріївна |
| Дата захисту: | 18.06.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Журналістика |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 02 Dec 2025 13:13 |
| Last Modified: | 02 Dec 2025 13:13 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/54486 |
Actions (login required)
 |
View Item |