Медіапроєкт «Еко-журнал «Success»: створення та просування»

Пальчинська, Віана Антонівна (2025) Медіапроєкт «Еко-журнал «Success»: створення та просування» [Composition] Перший (бакалаврський). Шифр академічної групи: ЖУРб-1-21-4.0з. Дата захисту: 20.06.2025, Київський столичний університет імені Бориса Грінченка.

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Abstract

The eco-magazine “Success” is the newest magazine about the success of ordinary people who have talent but cannot show it to humanity. The peculiarity of the publication lies in its materials - eco-paper. The team of the project consists of representatives of Generation Z who are focused on creating positive changes in society through the implementation of innovative and socially significant initiatives. The specialists strive not only to implement modern ideas but also to form a new culture of motivation, proving that under the right conditions and support, any goal is achievable. The media project has competitors such as Vogue, Forbs Ukraine, Gossipe Magazine, and Viva Ukraine. Each of them has its own advantages and disadvantages, according to which positive and negative aspects of the media project were formed. The positive key is a lower price policy compared to other publications; environmental protection, as the magazine will be made of eco-paper; development of the Ukrainian information space; job creation; training of new specialists; improvement of the country's economic situation; charitable activities. Disadvantages – the work of the gloss depends on investors; advertising in the magazine will be bought after the gloss gets a large audience; recruitment and management of the team; establishing cooperation with advertisers and sales outlets. For the full concept of, an example of one issue of the magazine was developed and a website and Facebook page were created to present the materials of the publication.

Item Type: Composition (Перший (бакалаврський))
Uncontrolled Keywords: eco-magazine; creation of a magazine; media; journalism; eco-journalism; promotion of a magazine; ecology; gloss
Шифр освітньої програми: 061.00.01
Шифр академічної групи: ЖУРб-1-21-4.0з
ПІБ наукового керівника: Фруктова Яна Станіславівна
Дата захисту: 20.06.2025
Місце захисту: Київський столичний університет імені Бориса Грінченка
Subjects: Qualification works of applicants > Журналістика
Divisions: Факультет журналістики > Кафедра журналістики та нових медіа
Depositing User: Анастасія Микитівна Івлєва
Date Deposited: 02 Dec 2025 12:50
Last Modified: 02 Dec 2025 12:50
URI: https://elibrary.kubg.edu.ua/id/eprint/54522

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