Марцишин, Анастасія Романівна (2025) Мультитематичні медіапроєкти як засіб психологічної реабілітації українського споживача: інстаграм проєкт Reelka [Composition] Другий (магістерський). Шифр академічної групи: ЖУРм-1-24-1.4д. Дата захисту: 17.12.2025, Київський столичний університет імені Бориса Грінченка.
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Abstract
This master's thesis is devoted to the study of multi-thematic media projects as a means of psychological rehabilitation for Ukrainian consumers in the context of full-scale war. Based on the REELKA Instagram project, it analyzes how audiovisual narratives, storytelling, and interactive formats contribute to reducing anxiety, emotional regulation, and the formation of a sense of community among young audiences. The first chapter examines theoretical and methodological approaches to the study of multi-thematic media projects, the psychological function of modern media in wartime, and the role of multimedia and storytelling in shaping emotional interaction with the audience. The second chapter analyzes the concept of the REELKA project, the structure of its content, the technology used to create it, film therapy principles, and the functional features of identity and interactive formats. The third chapter presents the communication strategy for promoting the project, the results of monitoring its reach and engagement, as well as a qualitative analysis of audience reactions to the content. The result of the master's thesis was the creation and testing of the multimedia Instagram project REELKA, which included compilations, reels, stories, and video reviews, as well as the development of a visual identity and strategic communication. Based on analytical data and user feedback, the psychological effect of the content was determined, in particular its ability to promote emotional stabilization, reflection, and psychological rehabilitation of Ukrainian youth in the context of prolonged war.
| Item Type: | Composition (Другий (магістерський)) |
|---|---|
| Uncontrolled Keywords: | multi-thematic media projects; psychological rehabilitation; film therapy; emotional interaction; Instagram; communication strategy; media psychology; digital content |
| Шифр освітньої програми: | 061.00.01 |
| Шифр академічної групи: | ЖУРм-1-24-1.4д |
| ПІБ наукового керівника: | Лісневська Аліна Леонідівна |
| Дата захисту: | 17.12.2025 |
| Місце захисту: | Київський столичний університет імені Бориса Грінченка |
| Subjects: | Qualification works of applicants > Журналістика |
| Divisions: | Факультет журналістики > Кафедра журналістики та нових медіа |
| Depositing User: | Анастасія Микитівна Івлєва |
| Date Deposited: | 18 Dec 2025 15:36 |
| Last Modified: | 18 Dec 2025 15:36 |
| URI: | https://elibrary.kubg.edu.ua/id/eprint/55330 |
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